a day of frolic got me thinken about branding

Sunday~Monday are my days off and because of one of God's many blessings (work) I have not enjoyed a full day off since before Thanksgiving (not counting trip to Europe) but more on that later...still catching you up on blog posts.  So I had this Monday all to myself, and I choose to take Louise for a long stroll down the river walk and then hit some of my fav stores. First Two Bostons to get Lulu a treat for leaving her in the car while I perused around (it's true what they say about parenthood guilt)  Two Bostons is Louise's favorite doggie shop, I also picked up some omega oil to add to her food, hoping this helps with her shedding. Then I moved on to Paper Source (I love their style) and picked up some fun treats for me!  A skip and a jump to Sur La Table to pick up my coffee capsules, come to find out they where on clearance!....because they won't be  caring that brand any more :( that's what I get for picking a machine based on it's looks. A few blocks over I hit Penzeys, my favorite spice shop, not only do I love the way my spice rack looks with the cute jars, they also send me coupons every month for a free jar of something , they  also take expired coupons, today I bought sea salt for for 3 bucks and scored 20 of  free stuff ! Last stop~ Trader Joes for some almond milk, according to my doctor the dairy industry is slowly killing us all, so am trying something new, maybe it will help with my shedding :)
As I drove home I thought about my choices, and how much they were influenced by the packaging , that got me thinking about my logo; I've had it for ten years now,  it was the first big investment when I opened the shop, "branding"  was a fairly new term ten years ago and I felt it was a good investment in my future, I love~loved my logo for ten years now (thank you Echo Design Group), but my question is, should it be updated after a while? if so, after how long?
I dropped Louise off at home and went to the movies with a friend, again I was bombarded with visual choices in the lobby, the movie distracted me here and there, but it too was loaded with brand options.
I  got home took Lulu out for a bit and did some research; this is what I came up with...some change but not extreme and all about ten to twenty years apart (except for PEPSI'S trail and error period).
What are your thoughts should I play around with my logo? would you? P/S you can see my logo if you look to your left!

 

 my fun goods!