Feb 28, 2012

a day of frolic got me thinken about branding

Sunday~Monday are my days off and because of one of God's many blessings (work) I have not enjoyed a full day off since before Thanksgiving (not counting trip to Europe) but more on that later...still catching you up on blog posts.  So I had this Monday all to myself, and I choose to take Louise for a long stroll down the river walk and then hit some of my fav stores. First Two Bostons to get Lulu a treat for leaving her in the car while I perused around (it's true what they say about parenthood guilt)  Two Bostons is Louise's favorite doggie shop, I also picked up some omega oil to add to her food, hoping this helps with her shedding. Then I moved on to Paper Source (I love their style) and picked up some fun treats for me!  A skip and a jump to Sur La Table to pick up my coffee capsules, come to find out they where on clearance!....because they won't be  caring that brand any more :( that's what I get for picking a machine based on it's looks. A few blocks over I hit Penzeys, my favorite spice shop, not only do I love the way my spice rack looks with the cute jars, they also send me coupons every month for a free jar of something , they  also take expired coupons, today I bought sea salt for for 3 bucks and scored 20 of  free stuff ! Last stop~ Trader Joes for some almond milk, according to my doctor the dairy industry is slowly killing us all, so am trying something new, maybe it will help with my shedding :)
As I drove home I thought about my choices, and how much they were influenced by the packaging , that got me thinking about my logo; I've had it for ten years now,  it was the first big investment when I opened the shop, "branding"  was a fairly new term ten years ago and I felt it was a good investment in my future, I love~loved my logo for ten years now (thank you Echo Design Group), but my question is, should it be updated after a while? if so, after how long?
I dropped Louise off at home and went to the movies with a friend, again I was bombarded with visual choices in the lobby, the movie distracted me here and there, but it too was loaded with brand options.
I  got home took Lulu out for a bit and did some research; this is what I came up with...some change but not extreme and all about ten to twenty years apart (except for PEPSI'S trail and error period).
What are your thoughts should I play around with my logo? would you? P/S you can see my logo if you look to your left!



 my fun goods!




9 comments:

  1. Well, sometimes you shouldn't mess with perfection, but in a true artists eye, perfection is impossible!

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  2. don't do it! not yet!

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  3. Your logo is 10 years old? You could've fooled me. I think it's beautiful and (at least for now) pretty timeless. I say, stick with it :).

    On another note: I LOVE TJ's Almond Milk. Also, let me know how the Omega Oil works for Lu's shedding...Ramona's is out of control!

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    1. Thanks girly! So far am digging the blue refrigerated carton better feels richer. I'll keep you posted on the omegas!
      Miss you!

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  4. I've always loved your logo Viv - it's classic, minimal and elegant - everything someone would want in a logo. That being said I totally understand the desire to update a look lol! Love you friend! Jenni ;)

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    1. Ha Ha! I guess I'm getting the 10 year itch! Lots of changes inspired by la belle France. I'll send you some picks soon! would love to see picks of Tours with spring buddings~Maybe for Easter video! Love you~be well

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  5. If it aint broke don't fix it!

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  6. As much as I'd love to design a new logo, I think yours just works. Maybe I'm patting myself on the back, given that we designed it. But I think it stands the test of time.

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    1. I think you are right John! Winner Winner chicken dinner!

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